mediatech
Jay has launched a pilot project for in-stream shopping
Streaming providers are always on the lookout for new business models. The Potsdam-based company transfermedia Production Services offers an innovative solution with Jay: In-Stream Shopping. Based on metadata, users are suggested outfits that match the respective scene, which they can store directly. It is no longer necessary to pick up a second device to do this. […]
Grieving together in 3D
VYVYT offers virtual memory rooms There’s always going to be people dying - even in the tech world. Avatars that live on in place of us or chatbots with the voices of the deceased - such offerings are the way that Silicon Valley has been responding to the human need to cope with death and finality. […]
Digital time travel with ZAUBAR
The AI-supported Augmented Reality creator platform making immersive tours possible Using a smartphone or tablet to return to the past of memorial sites or to get a glimpse of urban planning of the future: this can now be easily realised thanks to the MediaTech Hub startup ZAUBAR’s AR platform “We are telling location-based stories with our AR […]
MTH Unboxing: SongPush
The MTH Unboxing is a monthly format. One startup from the portfolio of the MediaTech Hub Accelerator will be presented in each issue. This time, you will learn more about the musictech startup SongPush. As a result of digitization, it has become increasingly easy for musicians and bands not only to record music, but also to publish […]
5 Years MediaTech Hub Potsdam
The MediaTech Hub Potsdam turns 5! Time to celebrate & discuss the future. On June 26, 2023, the MediaTech Hub Potsdam will celebrate its fifth anniversary. We therefore cordially invite our entire MTH community to celebrate this with us. On the occasion of a network meeting of the Digital Hub Initiative in Potsdam on June 27 and the […]
MTH Unboxing: Snaque
The MTH Unboxing is a monthly format. One startup from the portfolio of the MediaTech Hub Accelerator will be presented in each issue. This time, you will learn more about the mediatech startup snaque. On many platforms and news portals, paywalls are now well established. Large publishers rely on them just as much as small local […]
The Swarm is coming
Why sound and creative processes in post-production are playing a special role in the bestseller adaptation A global bestseller running to 900 pages, published 20 years ago and long considered unfilmable: Frank Schätzing’s science fiction thriller “The Swarm” has now premiered as a six-part series at this year’s Berlinale. Boasting a budget of 40 million Euros, the series is […]
Review: T-Labs visit Babelsberg
On 6 February 2023, we were pleased to welcome a delegation from T-Labs to our MediaTech Hub Potsdam in Babelsberg. First, the group went to the MediaTech Hub Space at UFA. MediaTech Hub Potsdam CEO Andrea Wickleder introduced the Hub. Afterwards, the start-ups 2Sync and Sensit! presented their MediaTech solutions. After the pitches of the two teams, […]
“Volumetric testimony of Holocaust survivors” 2023
The project “Volumetric Testimony of Holocaust Survivors,” funded by the Brandenburg Ministry of for Economic Affairs, Labour and Energy, will continue this year with the Babelsberg KONRAD WOLF Film University and the Brandenburg Society for Culture and History as a virtual encounter. In December 2022, the last eyewitness Alodia Witaszek-Napierała was interviewed as part of the […]
The MediaTech Hub Conference 2022
Sustainability, Cloud Technology and „The New Virtual” How can we use media technologies to shape our society in a sustainable way? The big question of this year’s MediaTech Hub Conference 2022 hovered over the panels and workshops – international media professionals and tech enthusiasts discussed the latest trends and practices in media technologies – from Web3, […]