Blog
Visiting the ZFK in Babelsberg
Production of accessible media services for the deaf and more visibility to the work of deaf filmmakers Media or digital media can facilitate inclusion. They play a key role in people being able to participate in society. So, what’s the situation with services for the deaf or hard of hearing? Simple, you might think: after all, […]
Grieving together in 3D
VYVYT offers virtual memory rooms There’s always going to be people dying - even in the tech world. Avatars that live on in place of us or chatbots with the voices of the deceased - such offerings are the way that Silicon Valley has been responding to the human need to cope with death and finality. […]
SongPush revolutionising music marketing
Creative, automated social media campaigns instead of cumbersome negotiations Lip sync battles, remixes of favourite songs or dance performances - the success of TikTok has had a major impact on the use and marketing of music on social media. Music plays the determining factor in content production. But it’s no longer that easy in the TikTok […]
Digital time travel with ZAUBAR
The AI-supported Augmented Reality creator platform making immersive tours possible Using a smartphone or tablet to return to the past of memorial sites or to get a glimpse of urban planning of the future: this can now be easily realised thanks to the MediaTech Hub startup ZAUBAR’s AR platform “We are telling location-based stories with our AR […]
Moving with Nextcreate into the Metaverse
the content authoring tool for digital learning The market for digital learning has not just been experiencing an upswing since the pandemic. Turnover has increased by €35.28 billion worldwide since 2017 - particularly in the B2B sector. Companies are one of the largest target groups for digital knowledge transfer and e-learning. They need to be […]
Virtual Reality for History Education
The VR Project “For Real? – Virtual Encounters with Historical Eyewitnesses” When Holocaust survivors talk about their experiences, they often do this at events, at the invitation of schools or in front of TV cameras. But now that more than 78 years have passed since the end of the Nazi regime, there are fewer and fewer […]
More than 3,500 films online for libraries:
Filmwerte operates a special streaming platform with filmfriend.de and is now also setting its sights on the American market Unlimited streaming from a selection of carefully curated European films for just 10 Euros a year? The Potsdam-based company filmwerte has created a film portal with filmfriend.de to expand what public libraries can offer. We are the Netflix for library […]
Deep Fake and Disinformation
How the news-polygraph research project is using an AI platform to counter media manipulation The Pope as a hip-hop mogul in a white down jacket, the violent arrest of Donald Trump or a supposed video call between Berlin’s former Governing Mayor Franziska Giffey and Kiev’s mayor Vladimir Klitschko: artificial intelligence is now capable of suggesting a false, but perfectly […]
News agency from space
How the MediaTech Hub start-up Vertical52 uses satellite data for journalism It’s hard to imagine satellite TV, navigation devices, weather forecasts and, of course, the military without them: more than 5,500 satellites are orbiting the Earth in space - including about 500 Earth observation satellites. Space agencies like the ESA or satellite operators like Planet […]
The Swarm is coming
Why sound and creative processes in post-production are playing a special role in the bestseller adaptation A global bestseller running to 900 pages, published 20 years ago and long considered unfilmable: Frank Schätzing’s science fiction thriller “The Swarm” has now premiered as a six-part series at this year’s Berlinale. Boasting a budget of 40 million Euros, the series is […]