Play­wall ins­tead of Paywall

Start­up Snaque enab­les pre­mi­um con­tent without a pay­wall Paid con­tent is the pre­do­mi­nant topic in the publi­shing indus­try – and right­ly so. For far too long, media com­pa­nies have reli­ed sole­ly on reach and free con­tent on the web. Whe­ther lea­ding media or regio­nal news por­tals: pay­walls have now been estab­lis­hed almost ever­y­whe­re, allowing only registered […]

Retail in the Metaverse

What oppor­tu­nities are now avail­ab­le for com­pa­nies A vir­tu­al world that will be con­si­de­red as an addi­tio­nal rea­li­ty to our real world? This digi­tal space cur­r­ent­ly exists as a meta­ver­se on various plat­forms such as Decen­tra­land, The Sand­box or Fort­ni­te. We can gene­ra­te an ava­tar in the three-dimen­­si­o­­nal exten­si­on so as to visit vir­tu­al con­certs or […]

The Media­Tech Hub Con­fe­rence 2022

Sus­taina­bi­li­ty, Cloud Tech­no­lo­gy and „The New Vir­tu­al”  How can we use media tech­no­lo­gies to shape our socie­ty in a sus­tainab­le way? The big ques­ti­on of this year’s Media­Tech Hub Con­fe­rence 2022 hove­r­ed over the panels and work­shops – inter­na­tio­nal media pro­fes­sio­nals and tech enthu­si­asts dis­cus­sed the latest trends and prac­ti­ces in media tech­no­lo­gies – from Web3, […]

(c) jay Metadata Tech_transfermedia

Info­tain­ment and in-stream shopping

Some­ti­mes you spot a pair of snea­kers in a sce­ne, that pret­ty red dress the actress is wea­ring, or a pie­ce of fur­ni­tu­re you’d like to buy later on. Or you won­der whe­re tho­se impres­si­ve cliffs by the coast are that one can always see in the back­ground. And what was the name of the actor again who’s […]

Smart Coun­try, a Con­sti­tu­ti­on for Plat­forms and Data from Space: Media­Tech Hub Pots­dam at re:publica 2022

“Any­whe­re the wind blows” is sung by Fred­dy Mer­cu­ry at the end of Bohemi­an Rhap­so­dy – and this line in the song ser­ved as the mot­to for the re:publica digi­tal con­fe­rence when it was held again after a two-year break due to the pan­de­mic. The four-day event at the begin­ning of June attrac­ted 25,000 visi­tors, and […]


Safer roads and smoot­her traf­fic flow


Music col­la­bo­ra­ti­on at the click of a but­ton: how fre­que is revo­lu­tio­ni­sing work­flows for film music

What would The God­f­a­ther be without the sad and beau­ti­ful waltz, Psy­cho without its  famous ter­ri­fy­ing music for the sho­wer sce­ne or Pulp Fic­tion without the eclec­tic sam­pler of soul clas­sics, rock’n’roll and surf music? Music is an important ele­ment for films and the emo­ti­ons they con­vey. But how do you find the per­fect soundtrack? […]


Film stu­dio trans­for­mes into an eSports are­na: the Valorant Cham­pion Tour a guest at Stu­dio Babelsberg

A black hall with ela­bo­ra­te LED ligh­t­ing and an LED floor with inter­na­tio­nal stars sit­ting around in a cir­cle and with ulti­ma­te con­cen­ra­ti­on: the set­ting could be a film shoot becau­se the hall is the Mar­le­ne Diet­rich Hal­le, one of the most his­to­ric and lar­gest sound sta­ges­in Euro­pe. Film clas­sics such as “The Blue Angel” and “Metro­po­lis” […]


With Volu­cap and Rotor Film on the 94th Oscar shortlist

The latest block­bus­ter The Matrix Resur­rec­tions was rea­li­sed in col­la­bo­ra­ti­on with Media­Tech Hub com­pa­nies Volu­cap and Rotor Film. Wel­co­me to the Matrix! The Matrix Resur­rec­tions, the long-awai­­ted fourth part of the Matrix fran­chise, has been scree­ning in Ger­man cine­mas now for the past six weeks. And it con­ti­nues what revo­lu­tio­nis­ed the film world when the first […]

New tech­no­lo­gies and the deploy­ment of Aug­men­ted Reality: