Blog

Playwall instead of Paywall
Startup Snaque enables premium content without a paywall Paid content is the predominant topic in the publishing industry – and rightly so. For far too long, media companies have relied solely on reach and free content on the web. Whether leading media or regional news portals: paywalls have now been established almost everywhere, allowing only registered […]

Retail in the Metaverse
What opportunities are now available for companies A virtual world that will be considered as an additional reality to our real world? This digital space currently exists as a metaverse on various platforms such as Decentraland, The Sandbox or Fortnite. We can generate an avatar in the three-dimensional extension so as to visit virtual concerts or […]

The MediaTech Hub Conference 2022
Sustainability, Cloud Technology and „The New Virtual” How can we use media technologies to shape our society in a sustainable way? The big question of this year’s MediaTech Hub Conference 2022 hovered over the panels and workshops – international media professionals and tech enthusiasts discussed the latest trends and practices in media technologies – from Web3, […]

Infotainment and in-stream shopping
Sometimes you spot a pair of sneakers in a scene, that pretty red dress the actress is wearing, or a piece of furniture you’d like to buy later on. Or you wonder where those impressive cliffs by the coast are that one can always see in the background. And what was the name of the actor again who’s […]

Smart Country, a Constitution for Platforms and Data from Space: MediaTech Hub Potsdam at re:publica 2022
“Anywhere the wind blows” is sung by Freddy Mercury at the end of Bohemian Rhapsody – and this line in the song served as the motto for the re:publica digital conference when it was held again after a two-year break due to the pandemic. The four-day event at the beginning of June attracted 25,000 visitors, and […]

Safer roads and smoother traffic flow

Music collaboration at the click of a button: how freque is revolutionising workflows for film music
What would The Godfather be without the sad and beautiful waltz, Psycho without its famous terrifying music for the shower scene or Pulp Fiction without the eclectic sampler of soul classics, rock’n’roll and surf music? Music is an important element for films and the emotions they convey. But how do you find the perfect soundtrack? […]

Film studio transformes into an eSports arena: the Valorant Champion Tour a guest at Studio Babelsberg
A black hall with elaborate LED lighting and an LED floor with international stars sitting around in a circle and with ultimate concenration: the setting could be a film shoot because the hall is the Marlene Dietrich Halle, one of the most historic and largest sound stagesin Europe. Film classics such as “The Blue Angel” and “Metropolis” […]

With Volucap and Rotor Film on the 94th Oscar shortlist
The latest blockbuster The Matrix Resurrections was realised in collaboration with MediaTech Hub companies Volucap and Rotor Film. Welcome to the Matrix! The Matrix Resurrections, the long-awaited fourth part of the Matrix franchise, has been screening in German cinemas now for the past six weeks. And it continues what revolutionised the film world when the first […]
