Team Cinuru

Match­ma­king cine­ma: The Cin­u­ru App con­nects cine­ma and filmgoers

Cine­ma ope­ra­tors who can tar­get their audi­en­ces? Film fans not get­ting frus­tra­ted about missed films? How to take cus­to­mer loyal­ty serious­ly, reward it and go digi­tal: the start-up Cin­u­ru Rese­arch makes the cus­to­mers part of the cine­ma. The five foun­ders - Mar­ti­na Ber­ger, Jan­nis Funk, Tobi­as Loh­se, Pau­lo Ruhr­län­der and Jean-David Herld - have deve­lo­ped an inno­va­ti­ve cus­to­mer loyal­ty sys­tem for inde­pen­dent cine­mas. In an inter­view con­duc­ted on the green sofa of the Media­TechLab Lounge at Stu­dio Five, we tal­ked about Tasty - abso­lut­e­ly! -, full cine­mas and Potsdam.

As the Cin­u­ru Rese­arch foun­ding team, we are…

…film enthu­si­asts and tech nerds… or may­be vice versa.

Our Cin­u­ru Rese­arch busi­ness idea arose…

… becau­se we’d noti­ced that cine­mas are fin­ding it incre­asing­ly dif­fi­cult to reach the right audi­ence even though the­re are models from the online world to link up the right films with the right audi­en­ces. In con­ver­sa­ti­ons with cine­ma-goers, we have often heard that they want more infor­ma­ti­on from their cine­ma and are frus­tra­ted becau­se they often miss films. That’s exact­ly what we want to chan­ge and have Cin­u­ru crea­ting a link bet­ween cine­mas and their customers.

The foun­ding team of one woman and four men got to know each other…

…in many dif­fe­rent ways. Some at pri­ma­ry school, others at uni­ver­si­ty. What we now have in com­mon is set­ting up the com­pa­ny tog­e­ther and our pas­si­on for films, and after work often sees us going to the cine­ma together.

Cin­u­ru Rese­arch is…

…the link bet­ween cine­mas and their audi­en­ces. Our Cin­u­ru cine­ma app rewards loy­al cine­ma-goers with pre­mi­ums and per­so­na­li­sed film recom­men­da­ti­ons. Cine­mas and the film indus­try can beco­me bet­ter acquain­ted with their cus­to­mers and opti­mi­se their mar­ke­ting and pro­gram­me planning.

For us, Pots­dam is…

…the place whe­re the film and tech worlds col­l­i­de and it gets very creative.

In 2021, Cin­u­ru will be…

…the tool that helps every film fan to find films to their tas­te and will also fill the cine­mas in the future.

We have alre­a­dy work­ed as…

…film pro­du­cer, soft­ware deve­lo­per, set pro­duc­tion mana­ger, finan­cial ana­lyst, PR assistant, entrepreneur, …

What we have to offer…

A Mas­ter and a Diplo­ma in Film and Tele­vi­si­on Pro­duc­tion, a Mas­ter and a Bache­lor in Com­pu­ter Sci­ence, a Bache­lor in Phi­lo­so­phy and Phy­sics, a Bache­lor in Busi­ness Admi­nis­tra­ti­on and a Mas­ter in Finan­ces, six dif­fe­rent cine­ma bonus cards…good that the­se will soon be available digi­tal­ly in Cinuru!

All five of us think this film is great…

…but by the time we’­ve finis­hed dis­cus­sing it, the nachos are gone. 😉

We see AI as having…

… gre­at poten­ti­al for get­ting bet­ter acquain­ted with cine­ma-goers and giving them per­so­nal film recommendations.

Our favou­ri­te loca­ti­on for net­wor­king in Babels­berg is…

…the Tasty, the bis­tro on the Stu­dio Babels­berg lot. On Fri­days, the­re are bur­gers, it’s always packed and you meet film pro­du­cers, start-ups, stu­dents, actors, film fun­ders, set desi­gners… always fasci­na­ting to see who’s sit­ting at your table .

We recom­mend every startup…

…to build up broad-based net­works and exch­an­ge ide­as with other start-ups and expe­ri­en­ced com­pa­nies – the­re are so many ques­ti­ons that it’s good to be able to help one another.

That’s still important for us…

…the exch­an­ge with other founders!

You can find us at…

August-Bebel-Str. 26-53, Stu­dio Five, 3rd flo­or, at the end of the corridor.

The small print…

Cin­u­ru Rese­arch GmbH was foun­ded in April 2017. We had been recei­ving fun­ding as the Green­light Ana­ly­tics rese­arch group from the Fede­ral Minis­try of Eco­no­mics and Energy’s EXIST scho­lar­ship pro­gram­me sin­ce Novem­ber 2016. The Has­so Platt­ner Seed Fund inves­ted in our pro­ject in Novem­ber 2017.

Our app is available for down­load in the App and Play Store - more infor­ma­ti­on can be found Cin­u­ru App.

About MTH Blog

The media technologies of the future are already being used today – not only in the entertainment sector, but also in a wide variety of industries. Christine Lentz meets up with tech enthusiasts, established companies and researchers for our monthly MediaTech Hub Potsdam blog to tell the stories behind the innovative business models.