Micromobility – Chaos or Cure for Urban Transport?


How will people get around in the future? At the MediaTech Hub Conference we explore the opportunities and challenges of Micromobility with experts from the industry.

Four main megatrends are driving the long-lasting transformation of mobility, each of them also posing new challenges: New Mobility, Autonomous driving, Digitalisation and Electrification. Against this backdrop cities worldwide are trying to design sustainable transportation systems that will reduce pollution, minimize traffic congestion and noise, and thus contribute to a more liveable city. Micromobility was introduced as an important contribution – is it living up to this claim? Or is it rather producing chaos and safety issues for pedestrians and increasing the ecological footprint?

In recent years, alternative mobility offers have found their way into urban landscapes worldwide: Offers such as car sharing, ride sharing or carpooling have increasingly shifted the mobility sector from a product-based market to a service sector – and promise availability and flexibility according to individual needs around the clock. But with dense traffic, crowded streets and increasing environmental awareness, the demand for flexible transportation beyond the automobile is growing steadily. Getting on an e-bike or e-scooter is often the fastest solution, and many users enjoy the freedom of being out in the fresh air while avoiding traffic jams. At the same time, the large number of vehicles threatens to flood the urban space: Parking and traffic regulations are sometimes not clearly defined, safety risks are not yet fully clarified. Cities, municipalities, and mobility providers alike face the challenge of balancing out our increased need for mobility with necessary requirements for safety and sustainability while at the same time establishing viable models for financing and cooperation.

In our #mthcon2020 track Mobility, we will learn about the latest findings on Micromobility in Europe from Digital Hub Mobility, Roland Berger and Bayern Innovativ. In their discussion “European City Dialogue on Mobility 2020 – Micromobility” Kirstin Hegner (Managing Director Digital Hub Mobility) and Tobias Schönberg (Senior Partner Roland Berger) invite you to discuss on hypotheses derived from the Roland Berger study on the future of Mobility and find out more about EIT Urban Mobility’s “Living Lab on E-Micromobility (MOBY)”.

In our corresponding workshop programme organised by Digital Hub Mobility, you will gain a deeper understanding of the strengths, weaknesses, opportunities and threats of Micromobility and develop practical action items for cities as well as suggestions for communal and national legislators.

Join us as we search for ways to sustainably integrate Micromobility into the urban transport system – and book your #mthcon2020 ticket now!