Ever­ything about the Media­Tech Hub Potsdam 

Our FAQs 

1. Whe­re is the Media­Tech Hub Pots­dam located? 

The Media­Tech Hub Pots­dam is – as the name sug­gests – loca­ted in Pots­dam. In the sta­te capi­tal of Bran­den­burg, the asso­cia­ti­on of media andtech com­pa­nies, start-ups, uni­ver­si­ties and rese­arch insti­tu­ti­ons is con­cen­tra­ted throughout the city. The manage­ment of the Media­Tech Hub is loca­ted direct­ly in the media city of Babelsberg.

Con­ta­ct:
Media­Tech Hub Pots­dam Manage­ment GmbH
Mar­le­ne-Diet­rich-Allee 12a
14482 Potsdam
www​.mth​-pots​dam​.de

2. What makes Pots­dam a Media­Tech Hub? 

With the exper­ti­se of the nume­rous resi­dent com­pa­nies and rese­arch insti­tu­ti­ons, what makes up the digi­tal eco­no­my of the 21st cen­tu­ry is con­cen­tra­ted here: media and IT. As a media loca­ti­on, the sta­te capi­tal is a lea­der at the inter­face bet­ween tech­ni­cal inno­va­ti­on and sto­ry­tel­ling. Whe­ther it’s Stu­dio Babels­berg with its over 100-year film tra­di­ti­on as a dream fac­to­ry and think tank or the 140 or so media com­pa­nies based in Pots­dam, UFA as the Ger­man mar­ket lea­der in the film and tele­vi­si­on busi­ness, the Babels­berg KON­RAD WOLF Film Uni­ver­si­ty as Germany’s first film uni­ver­si­ty, the Has­so Platt­ner Insti­tute as the lar­gest pri­va­te­ly finan­ced IT rese­arch insti­tu­ti­on: Pots­dam unites glo­bal­ly acti­ve media and tech­no­lo­gy com­pa­nies, sci­en­ti­fic excel­lence and inno­va­ti­ve start-ups on a few hund­red squa­re kilometres.
Pots­dam was cho­sen as the offi­cial Media­Tech Hub by a jury of experts after a suc­cess­ful app­li­ca­ti­on for the Digi­tal Hub Initia­ti­ve of the Federal Minis­try for Eco­no­mic Affairs and Ener­gy. Sin­ce 2017, it has been one of a total of 12 Digi­tal Hubs in Germany.

3. What is MediaTech? 

The term Media­Tech encom­pas­ses media tech­no­lo­gies in their ent­i­re ran­ge: be it for data visua­li­sa­ti­on via aug­men­ted rea­li­ty to volu­metric film. Media­Tech is alrea­dy shaping our pri­va­te and pro­fes­sio­nal ever­y­day lives. We use apps that gui­de us through muse­ums or stream films from the com­fort of our own homes.
Behind terms such as digi­tal media, digi­tal engi­nee­ring, vir­tu­al, mixed or aug­men­ted rea­li­ty, arti­fi­cial intel­li­gence, block­chain, edu­tain­ment or e‑learning for­mats, gami­fi­ca­ti­on, data visua­li­sa­ti­on, 3D prin­ting, cloud tech­no­lo­gy or volu­metrics, the­re are even more app­li­ca­ti­ons that bring us clo­ser to con­tent through the inter­play of media and tech­no­lo­gy, sup­port us in our work, inform or enter­tain us.

4. Why Media­Tech Hub? 

The hub bund­les the local exper­ti­se of spe­cia­lists and visio­na­ries. Media­Tech is not limi­ted to the film or games indus­try, but is also rele­vant for the indus­try. The­re is a lot of poten­ti­al in the com­bi­na­ti­on of nar­ra­ti­on and tech­ni­cal inno­va­ti­on. Infor­ma­ti­on from pro­duc­tion and dis­tri­bu­ti­on pro­ces­ses is pro­ces­sed visual­ly, lar­ge amounts of data are mana­ged by means of intel­li­gent image reco­gni­ti­on, via ana­ly­sis of text and lan­guage or gene­ric know­ledge data­ba­ses. Vir­tu­al and aug­men­ted rea­li­ty app­li­ca­ti­ons are alrea­dy an inte­gral part of today’s working world, for examp­le in the deve­lo­p­ment depart­ment of the avia­ti­on indus­try or for trai­ning in the health indus­try.

5. What is Media­Tech Hubs’ mission? 

The Media­Tech Hub has crea­ted a space for inno­va­ti­on and inspi­ra­ti­on across indus­try bounda­ries. The inter­ac­tion of media tech enthu­si­asts, spe­cia­lists, sci­en­tists, thought lea­ders and start-ups is ensu­red by short distan­ces and an open and lively com­mu­ni­ty. The hub manage­ment sup­ports entre­pre­neurs­hip, makes the pro­jects visi­ble to the out­side world and net­works hub prot­ago­nists. This crea­tes space for coope­ra­ti­on and streng­t­hens the pionee­ring spi­rit. Here, media tech­no­lo­gies of the future are to be rea­li­sed, deve­lo­ped and ope­ned up bey­ond the enter­tain­ment sec­tor for indus­try and small and medi­um-sized enter­pri­ses. The Media­Tech Hub Pots­dam sup­ports the start-up sce­ne and is estab­li­shing its­elf as a uni­que con­ta­ct point for tho­se inte­res­ted in the future of media tech­no­lo­gies. The Media­Tech Hub Pots­dam pla­ces a spe­cial focus on solu­ti­ons for industry.

6. Who is part of the Media­Tech Hub? 

The Media­Tech Hub stands for com­pa­nies, foun­ders, idea gene­ra­tors and rese­arch insti­tu­ti­ons that are acti­ve in the field of media tech­no­lo­gies in Pots­dam. You don’t have to beco­me a mem­ber to be a mem­ber. Local com­pa­nies are auto­ma­ti­cal­ly part of the com­pe­tence loca­ti­on. You can get actively invol­ved, make con­ta­cts at Hub events or con­ta­ct the Media­Tech Hub manage­ment for ide­as and col­la­bo­ra­ti­on projects.

7. Who is that exactly? 

The ent­i­re Media­Tech Hub Pots­dam com­mu­ni­ty inclu­des around 80 com­pa­nies, start-ups, uni­ver­si­ties and rese­arch faci­li­ties, insti­tu­ti­ons and networks.

The initia­ti­ve that laun­ched the Media­Tech Hub at the loca­ti­on inclu­ded 30 com­pa­nies, insti­tu­ti­ons and associations:
Clus­ter IKT, Medi­en und Krea­tiv­wirt­schaft Ber­lin-Bran­den­burg; CPU 247; Pots­dam Uni­ver­si­ty of App­lied Sci­en­ces; Film­park Babels­berg; Film­uni­ver­si­tät Babels­berg Kon­rad Wolf; Fraun­ho­fer Insti­tu­te for Telecommunications/​Heinrich Hertz Insti­tu­te; GEO­komm; Has­so Platt­ner Insti­tu­te; Pots­dam Cham­ber of Indus­try and Com­mer­ce; Inter­la­ke Media and Inter­la­ke Sys­tem; Lan­des­haupt­stadt Pots­dam; media: net ber­lin­bran­den­burg; medi­en­board Ber­lin-Bran­den­burg; Medi­en­in­no­va­ti­ons­zen­trum Babels­berg; Metro­po­lis VR; Bran­den­burg Minis­try for Eco­no­mic Affairs and Ener­gy; Mit­tel­stand 4. 0‑Agentur Kom­mu­ni­ka­ti­on; mor­ro images; Pearls – Pots­dam Rese­arch Net­work; pro­Wis­sen Pots­dam; QiO Tech­no­lo­gies; Rotor Film; Rund­funk Ber­lin-Bran­den­burg; Sili­con Sans­sou­ci; Stu­dio Babels­berg; Tech­no­lo­gie- und Grün­der­zen­tren Pots­dam; trans­fer­me­dia pro­duc­tion ser­vices; UFA; Uni­ver­si­tät Pots­dam; Unter­neh­mens­ver­bän­de Ber­lin-Bran­den­burg (UVB); Vir­tu­al Rea­li­ty e.V. Ber­lin Bran­den­burg; Wirt­schafts­för­de­rung Bran­den­burg (WFBB); Won­der­lamp Industries.

8. Can I beco­me a member? 

see ques­ti­on 6: You don’t have to beco­me a mem­ber to be a mem­ber. Local com­pa­nies are auto­ma­ti­cal­ly part of the com­pe­tence location.

9. Whom can I contact? 

Are you inte­res­ted in loca­ting a com­pa­ny in Pots­dam? Then this is your first point of contact:
» The Eco­no­mic Deve­lo­p­ment Depart­ment of the sta­te capi­tal Pots­dam is the cen­tral point of con­ta­ct for com­pa­nies, inves­tors and start-ups wit­hin the Pots­dam city administration.
» The cen­tral con­ta­ct for the sta­te of Bran­den­burg is Wirt­schafts­för­de­rung Land Bran­den­burg GmbH (WFBB). The Media, ICT team is the con­ta­ct for inves­tors, resi­dent com­pa­nies and tech­no­lo­gy-ori­en­ted start-ups in the media and crea­ti­ve industries.

Are you a start-up or would you like to found one?
» The Media­Tech Hub Acce­le­ra­tor sup­ports tech­no­lo­gy-based start-ups in the ear­ly stages.
» The con­ta­ct point for start-ups in Pots­dam is the start-up ser­vice of the sta­te capi­tal Pots­dam.
» The Bran­den­burg Eco­no­mic Deve­lo­p­ment Board (WFBB) offers start-up advice wit­hin its start-up, inno­va­ti­on and clus­ter coor­di­na­ti­on team.

Do you have a coope­ra­ti­on request or would you like to con­ta­ct a company?
» The Hub Manage­ment is the inter­face to sta­ke­hol­ders of the Media­Tech Hub Pots­dam.

Would you like to visit the loca­ti­on with a delegation?
» then con­ta­ct the Media­Tech Hub manage­ment to arran­ge appoint­ments with com­pa­nies or a site visit.

You are an inves­tor and would like to get in touch with start-ups or the Accelerator?
» The Media­Tech Hub Acce­le­ra­tor team will be hap­py to help you.

 

10. What has hap­pen­ed sin­ce the selec­tion as Media­Tech Hub in 2017? 

You can find a time­li­ne in our Press Kit (PDF) on pages 14–16.

 

11. What events are there? 

The MTH Con­fe­rence is Germany’s lea­ding busi­ness event for future media tech­no­lo­gies in enter­tain­ment and indus­try. It takes place annu­al­ly in Novem­ber at the Pots­dam-Babels­berg location.
In addi­ti­on, the Media­Tech Hub Manage­ment orga­ni­ses regu­lar get-tog­e­thers at the loca­ti­on, such as the Start­up Meet­up as a mon­th­ly open for­mat for foun­ders from Pots­dam and bey­ond, or the #mediatech­t­alk.
The hub also hosts many other exci­ting events by the various play­ers. You can find cur­rent dates on our event over­view.

 

12. How do I find out about events, news and deve­lo­p­ments from the Media­Tech Hub? 

» Here you can sub­scri­be to our mon­th­ly news­let­ter, which informs you about Media­Tech app­li­ca­ti­ons, events and news or visit Insights on our website.

» Here you can find our social media channels:
Face­book: https://​www​.face​book​.com/​M​e​d​i​a​T​e​c​h​H​u​b​P​o​tsdam/
Twit­ter: https://​twit​ter​.com/​M​e​d​i​a​T​e​ch_Hub
Lin­kedIn: https://​www​.lin​kedin​.com/​c​o​m​p​a​n​y​/​m​e​d​i​a​t​e​c​h​-​h​u​b​-​p​otsdam
Insta­gram: https://​www​.insta​gram​.com/​m​t​h​p​o​tsdam/
You­Tube: https://​www​.you​tube​.com/​c​h​a​n​n​e​l​/​U​C​4​8​a​W​r​G​J​I​z​-​U​9​d​N​0​m​G-3OlQ

» ASub­scri­be to the pod­cast from the Media­Tech Hub: RAT.HUB | Dein Start­up Pod­cast. Lin­da Rath, herself foun­der of the Pots­dam start­up Vrag­ments, regu­lar­ly inter­views foun­ders to under­stand what makes them tick.

» Brow­se through our maga­zi­ne: UNFOLD. The maga­zi­ne for media tech­no­lo­gy and digi­tal trans­for­ma­ti­on from Babels­berg, publis­hed by ad modum.
Or read it digi­tal­ly: https://​www​.unfold​-maga​zin​.de/​d​i​g​i​t​a​l​e​s​-​m​a​g​a​z​i​n​-​u​nfold/

 

 

13. How is the Media­Tech Hub mana­ged and funded? 

The City of Pots­dam is the cli­ent of Media­Tech Hub Pots­dam Manage­ment GmbH and will pro­vi­de 200,000 euros wit­hin the first three years, in addi­ti­on to 600,000 euros from GRW infra­st­ruc­tu­re funds from the Sta­te Minis­try of Eco­no­mics, also over three years. In addi­ti­on to office and per­son­nel cos­ts, this will finan­ce acti­vi­ties such as mar­ke­ting mea­su­res. The Federal Minis­try for Eco­no­mic Affairs and Ener­gy also finan­ces the Hub Agen­cy (RCKT) as the cen­tral agen­cy for the Digi­tal Hub Initia­ti­ve, as well as the GTAI for the inter­na­tio­nal mar­ke­ting of the initia­ti­ve. The Digi­tal Hubs finan­ce them­sel­ves through spon­sors and part­ners as well as the deve­lo­p­ment of their own inno­va­ti­on programmes.

14.What is the Digi­tal Hub Initia­ti­ve, of which the MTH is a part? 

With the Digi­tal Hub Initia­ti­ve of the Federal Minis­try for Eco­no­mic Affairs and Cli­ma­te Action, Ger­ma­ny is streng­t­he­ning its posi­ti­on as a lea­ding glo­bal digi­tal eco­sys­tem and attrac­ti­ve digi­tal loca­ti­on. Start-ups, com­pa­nies and sci­ence come tog­e­ther in twel­ve digi­tal hubs dis­tri­bu­t­ed throughout Ger­ma­ny. By com­bi­ning the know-how of estab­lis­hed com­pa­nies with inno­va­ti­ve start-up ide­as and sci­en­ti­fic excel­lence, the Digi­tal Hub Initia­ti­ve pro­mo­tes the emer­gence of a strong cul­tu­re of inno­va­ti­on and new digi­tal busi­ness models – from Arti­fi­cial Intel­li­gence to New Mobi­li­ty and Smart Infrastructure.

 

15. What is a Digi­tal Hub of the Initiative? 

A Digi­tal Hub is a com­pe­tence loca­ti­on in Ger­ma­ny that is par­ti­cu­lar­ly lea­ding in a digi­tal field and is selec­ted and fur­ther sup­por­ted for this by the Federal Minis­try for Eco­no­mic Affairs and Ener­gy. Here, various actors with a direct con­nec­tion or affi­ni­ty to digi­tal and tech­no­lo­gy topics come tog­e­ther to exchan­ge ide­as and work tog­e­ther on pro­jects. In the case of the Digi­tal Hub Initia­ti­ve, the­re are twel­ve digi­tal hubs in 16 cities that are dedi­ca­ted to various sec­tor-spe­ci­fic focus topics.

 

17.What are con­cre­te pro­jects and deve­lo­p­ments in the Media­Tech Hub? 

We regu­lar­ly publish con­cre­te examp­les of Media­Tech app­li­ca­ti­ons in our blog.

 

 

18. Which indus­tries do the com­pa­nies of the Media­Tech Hub work for? 

The com­pa­nies of the Media­Tech Hub work indus­try agnostic – i.e. inde­pen­dent of indus­try. Digi­tal app­li­ca­ti­ons are deve­lo­ped that are aimed at both B2B and B2C tar­get groups. Whe­ther data visua­li­sa­ti­on for sci­en­ti­fic pur­po­ses, trai­ning pro­gram­mes for indus­tri­al pro­duc­tions or the health indus­try, vir­tu­al rea­li­ty expe­ri­en­ces for gaming enthu­si­asts or cul­tu­ral audi­en­ces: the com­pe­tence of the media experts can be used in a for­ward-loo­king way bey­ond the enter­tain­ment industry.