Everything about the MediaTech Hub Potsdam
1. Where is the MediaTech Hub Potsdam located?
The MediaTech Hub Potsdam is – as the name suggests – located in Potsdam. In the state capital of Brandenburg, the association of media andtech companies, start-ups, universities and research institutions is concentrated throughout the city. The management of the MediaTech Hub is located directly in the media city of Babelsberg.
MediaTech Hub Potsdam Management GmbH
2. What makes Potsdam a MediaTech Hub?
With the expertise of the numerous resident companies and research institutions, what makes up the digital economy of the 21st century is concentrated here: media and IT. As a media location, the state capital is a leader at the interface between technical innovation and storytelling. Whether it’s Studio Babelsberg with its over 100-year film tradition as a dream factory and think tank or the 140 or so media companies based in Potsdam, UFA as the German market leader in the film and television business, the Babelsberg KONRAD WOLF Film University as Germany’s first film university, the Hasso Plattner Institute as the largest privately financed IT research institution: Potsdam unites globally active media and technology companies, scientific excellence and innovative start-ups on a few hundred square kilometres.
Potsdam was chosen as the official MediaTech Hub by a jury of experts after a successful application for the Digital Hub Initiative of the Federal Ministry for Economic Affairs and Energy. Since 2017, it has been one of a total of 12 Digital Hubs in Germany.
3. What is MediaTech?
The term MediaTech encompasses media technologies in their entire range: be it for data visualisation via augmented reality to volumetric film. MediaTech is already shaping our private and professional everyday lives. We use apps that guide us through museums or stream films from the comfort of our own homes.
Behind terms such as digital media, digital engineering, virtual, mixed or augmented reality, artificial intelligence, blockchain, edutainment or e‑learning formats, gamification, data visualisation, 3D printing, cloud technology or volumetrics, there are even more applications that bring us closer to content through the interplay of media and technology, support us in our work, inform or entertain us.
4. Why MediaTech Hub?
The hub bundles the local expertise of specialists and visionaries. MediaTech is not limited to the film or games industry, but is also relevant for the industry. There is a lot of potential in the combination of narration and technical innovation. Information from production and distribution processes is processed visually, large amounts of data are managed by means of intelligent image recognition, via analysis of text and language or generic knowledge databases. Virtual and augmented reality applications are already an integral part of today’s working world, for example in the development department of the aviation industry or for training in the health industry.
5. What is MediaTech Hubs’ mission?
The MediaTech Hub has created a space for innovation and inspiration across industry boundaries. The interaction of media tech enthusiasts, specialists, scientists, thought leaders and start-ups is ensured by short distances and an open and lively community. The hub management supports entrepreneurship, makes the projects visible to the outside world and networks hub protagonists. This creates space for cooperation and strengthens the pioneering spirit. Here, media technologies of the future are to be realised, developed and opened up beyond the entertainment sector for industry and small and medium-sized enterprises. The MediaTech Hub Potsdam supports the start-up scene and is establishing itself as a unique contact point for those interested in the future of media technologies. The MediaTech Hub Potsdam places a special focus on solutions for industry.
6. Who is part of the MediaTech Hub?
The MediaTech Hub stands for companies, founders, idea generators and research institutions that are active in the field of media technologies in Potsdam. You don’t have to become a member to be a member. Local companies are automatically part of the competence location. You can get actively involved, make contacts at Hub events or contact the MediaTech Hub management for ideas and collaboration projects.
7. Who is that exactly?
The entire MediaTech Hub Potsdam community includes around 80 companies, start-ups, universities and research facilities, institutions and networks.
The initiative that launched the MediaTech Hub at the location included 30 companies, institutions and associations:
Cluster IKT, Medien und Kreativwirtschaft Berlin-Brandenburg; CPU 24⁄7; Potsdam University of Applied Sciences; Filmpark Babelsberg; Filmuniversität Babelsberg Konrad Wolf; Fraunhofer Institute for Telecommunications/Heinrich Hertz Institute; GEOkomm; Hasso Plattner Institute; Potsdam Chamber of Industry and Commerce; Interlake Media and Interlake System; Landeshauptstadt Potsdam; media: net berlinbrandenburg; medienboard Berlin-Brandenburg; Medieninnovationszentrum Babelsberg; Metropolis VR; Brandenburg Ministry for Economic Affairs and Energy; Mittelstand 4. 0‑Agentur Kommunikation; morro images; Pearls – Potsdam Research Network; proWissen Potsdam; QiO Technologies; Rotor Film; Rundfunk Berlin-Brandenburg; Silicon Sanssouci; Studio Babelsberg; Technologie- und Gründerzentren Potsdam; transfermedia production services; UFA; Universität Potsdam; Unternehmensverbände Berlin-Brandenburg (UVB); Virtual Reality e.V. Berlin Brandenburg; Wirtschaftsförderung Brandenburg (WFBB); Wonderlamp Industries.
8. Can I become a member?
see question 6: You don’t have to become a member to be a member. Local companies are automatically part of the competence location.
9. Whom can I contact?
Are you interested in locating a company in Potsdam? Then this is your first point of contact:
» The Economic Development Department of the state capital Potsdam is the central point of contact for companies, investors and start-ups within the Potsdam city administration.
» The central contact for the state of Brandenburg is Wirtschaftsförderung Land Brandenburg GmbH (WFBB). The Media, ICT team is the contact for investors, resident companies and technology-oriented start-ups in the media and creative industries.
Are you a start-up or would you like to found one?
» The MediaTech Hub Accelerator supports technology-based start-ups in the early stages.
» The contact point for start-ups in Potsdam is the start-up service of the state capital Potsdam.
» The Brandenburg Economic Development Board (WFBB) offers start-up advice within its start-up, innovation and cluster coordination team.
Do you have a cooperation request or would you like to contact a company?
» The Hub Management is the interface to stakeholders of the MediaTech Hub Potsdam.
Would you like to visit the location with a delegation?
» then contact the MediaTech Hub management to arrange appointments with companies or a site visit.
You are an investor and would like to get in touch with start-ups or the Accelerator?
» The MediaTech Hub Accelerator team will be happy to help you.
10. What has happened since the selection as MediaTech Hub in 2017?
You can find a timeline in our Press Kit (PDF) on pages 14–16.
11. What events are there?
The MTH Conference is Germany’s leading business event for future media technologies in entertainment and industry. It takes place annually in November at the Potsdam-Babelsberg location.
In addition, the MediaTech Hub Management organises regular get-togethers at the location, such as the Startup Meetup as a monthly open format for founders from Potsdam and beyond, or the #mediatechtalk.
The hub also hosts many other exciting events by the various players. You can find current dates on our event overview.
12. How do I find out about events, news and developments from the MediaTech Hub?
» Here you can subscribe to our monthly newsletter, which informs you about MediaTech applications, events and news or visit Insights on our website.
» Here you can find our social media channels:
» ASubscribe to the podcast from the MediaTech Hub: RAT.HUB | Dein Startup Podcast. Linda Rath, herself founder of the Potsdam startup Vragments, regularly interviews founders to understand what makes them tick.
» Browse through our magazine: UNFOLD. The magazine for media technology and digital transformation from Babelsberg, published by ad modum.
Or read it digitally: https://www.unfold-magazin.de/digitales-magazin-unfold/
13. How is the MediaTech Hub managed and funded?
The City of Potsdam is the client of MediaTech Hub Potsdam Management GmbH and will provide 200,000 euros within the first three years, in addition to 600,000 euros from GRW infrastructure funds from the State Ministry of Economics, also over three years. In addition to office and personnel costs, this will finance activities such as marketing measures. The Federal Ministry for Economic Affairs and Energy also finances the Hub Agency (RCKT) as the central agency for the Digital Hub Initiative, as well as the GTAI for the international marketing of the initiative. The Digital Hubs finance themselves through sponsors and partners as well as the development of their own innovation programmes.
14.What is the Digital Hub Initiative, of which the MTH is a part?
With the Digital Hub Initiative of the Federal Ministry for Economic Affairs and Climate Action, Germany is strengthening its position as a leading global digital ecosystem and attractive digital location. Start-ups, companies and science come together in twelve digital hubs distributed throughout Germany. By combining the know-how of established companies with innovative start-up ideas and scientific excellence, the Digital Hub Initiative promotes the emergence of a strong culture of innovation and new digital business models – from Artificial Intelligence to New Mobility and Smart Infrastructure.
15. What is a Digital Hub of the Initiative?
A Digital Hub is a competence location in Germany that is particularly leading in a digital field and is selected and further supported for this by the Federal Ministry for Economic Affairs and Energy. Here, various actors with a direct connection or affinity to digital and technology topics come together to exchange ideas and work together on projects. In the case of the Digital Hub Initiative, there are twelve digital hubs in 16 cities that are dedicated to various sector-specific focus topics.
16. Who are the other hubs?
In addition to Potsdam, the Digital Hubs include:
» Berlin (IoT & FinTech)
» Dortmund (Logistics)
» Dresden/Leipzig (Smart Systems & Smart Infrastructure)
» Frankfurt/Darmstadt (FinTech & Cybersecurity)
» Hamburg (Logistics)
» Karlsruhe (Artificial Intelligence)
» Köln (InsurTech)
» Mannheim/Ludwigshafen (Digital Chemistry & Digital Health)
» München (Mobility & InsurTech)
» Nürnberg/Erlangen (Digital Health)
» Stuttgart (Future Industries)
17.What are concrete projects and developments in the MediaTech Hub?
We regularly publish concrete examples of MediaTech applications in our blog.
18. Which industries do the companies of the MediaTech Hub work for?
The companies of the MediaTech Hub work industry agnostic – i.e. independent of industry. Digital applications are developed that are aimed at both B2B and B2C target groups. Whether data visualisation for scientific purposes, training programmes for industrial productions or the health industry, virtual reality experiences for gaming enthusiasts or cultural audiences: the competence of the media experts can be used in a forward-looking way beyond the entertainment industry.