de:hub Aca­de­my: “Fund­rai­sing” with Erdinç Koç

Fund­rai­sing is necessa­ry for star­tups to collect money and advan­ce the busi­ness idea. Howe­ver, fund­rai­sing is not always easy. Espe­cial­ly at the begin­ning of their start­up jour­ney, foun­ders are often faced with the ques­ti­on: How can fund­rai­sing be successful? 

Erdinç Koç, head of the Media­Tech Hub Acce­le­ra­tors, pro­vi­des the fun­da­men­tal know­ledge requi­red for this. He exp­lains how foun­ders and star­tups can suc­cess­ful­ly com­ple­te the fund­rai­sing pro­cess in three short vide­os as part of the de:hub Aca­de­my.

Lec­tu­re #1 - Fund­rai­sing Mindset

“Know­ledge is your tool, and your mind­set is your key to fund­rai­sing suc­cess.” This means: the mind­set is cru­cial to fund­rai­sing suc­cess. Self-reflec­tion and lear­ning with every pitch is key. And, of cour­se, you need enough self-con­fi­dence and trust in your own idea. 

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Lec­tu­re #2 - Seven steps of Fundraising

The goal of fund­rai­sing is not only to clo­se the deal suc­cess­ful­ly, but also to win the VCs as long-term part­ners for the start-up. Erdinç exp­lains how foun­ders can impro­ve their effi­ci­en­cy, pre­pa­ra­ti­on and lear­ning effect in fund­rai­sing in seven steps and ther­eby incre­a­se their chan­ces of success. 

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Lec­tu­re #3 - Ven­ture Capi­tals and Busi­ness Angels

To suc­ceed in fund­rai­sing, star­tups need to under­stand the expec­ta­ti­ons of VCs. Or as Erdinç puts it: “Under­stan­ding VCs is as important as under­stan­ding cus­to­mers.” In the third part of his cour­se, Erdinç exp­lains how foun­ders can find out what VCs and busi­ness angels want and what might be hel­pful to get them interested.

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All of the three vide­os about “Fund­rai­sing” can be found on You­Tube or on the Web­site of the Digi­tal Hub Initia­ti­ve. The cour­se is held in Ger­man, but it can be wat­ched with Eng­lish subtitles.

The de:hub Aca­de­my is a pro­ject by the Digi­tal Hub Initia­ti­ve. The cour­se seri­es pro­vi­des basic and expert know­ledge on various topics.

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