Review | MTH Design Thin­king Chal­len­ge Batch No. 4

At the begin­ning of the jour­ney of every start­up, the­re are many chal­len­ges that need to be mana­ged. The design thin­king pro­cess can help to find solu­ti­ons to spe­ci­fic pro­blems in a crea­ti­ve and inno­va­ti­ve way. At the MTH Design Thin­king Chal­len­ges, star­tups have the oppor­tu­ni­ty to tack­le a very indi­vi­du­al chal­len­ge with the help of design thinking. 

On Octo­ber 11 and 12, the MTH Design Thin­king Chal­len­ge was held for the fourth time. With Den­ton Sys­tems and MARKT­KOST, two teams from the cos­mos of the Media­Tech Hub Acce­le­ra­tor par­ti­ci­pa­ted, while the third start­up Cult­way is cur­r­ent­ly in the first pha­se of the Media Foun­ders Pro­gram. The Media Foun­ders Pro­gram is a two-pha­se fun­ding pro­gram of the Medi­en­in­no­va­ti­ons­zen­trums Babels­berg (MIZ) in coope­ra­ti­on with the Media­Tech Hub Accelerator.

The fourth run of the MTH Design Thin­king Chal­len­ge was hos­ted in the MIZ buil­ding. The teams used the ent­i­re event floor to give their thoughts and ide­as enough room to grow. The star­tups were led through the design thin­king pro­cess sta­ti­on by sta­ti­on under the gui­d­ance of coa­ches from the HPI Aca­de­my’s cer­ti­fi­ca­ti­on pro­gram for design thin­king coaches. 

Here are the state­ments of the teams about the two work­shop days:

“The MTH Design Thin­king Chal­len­ge was a gre­at offer to think out of the box once again. In two very inten­se and fun days, we were able to learn a lot about our tar­get group and deri­ve needs. This allo­wed us to deve­lop new ide­as and first solu­ti­ons. Buil­ding up empa­thy and a direct com­mu­ni­ca­ti­on with the tar­get group are essen­ti­al for tar­get group-ori­en­ted pro­duct deve­lo­p­ment.” – Den­ton Systems

“The MTH Design Thin­king Chal­len­ge was a super expe­ri­ence. Two days of inten­si­ve team­work made MARKT­KOST grow even clo­ser tog­e­ther as a team. We lear­ned many new methods and we are sure that some of the new­ly lear­ned tech­ni­ques will be used in our com­pa­ny in the future. The results of the work­shop give us con­cre­te inst­ruc­tions on which topics we still need to impro­ve.” – MARKTKOST

“The MTH Design Thin­king Chal­len­ge gave us the oppor­tu­ni­ty to talk to lea­ding media experts from around the world about their chal­len­ges in the digi­tal trans­for­ma­ti­on. We were able to deri­ve ide­as for a pro­to­ty­pe and for our pro­duct deve­lo­p­ment from the insights that we gai­ned in the pro­cess. The work­shop was very well pre­pa­red and was accom­pa­nied by com­pe­tent coa­ches who gave us insight into the design thin­king pro­cess. Our team was able to learn new tools and working methods and app­ly them direct­ly to cur­rent issu­es.” – Cultway

The MTH Design Thin­king Chal­len­ges take place in coope­ra­ti­on with HPI Aca­de­my and is fun­ded by the Federal Minis­try for Eco­no­mic Affairs and Cli­ma­te Action (BMWI) as a high­light pro­ject of the de:hub initia­ti­ve.

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