In mid-June, the State Secretary of the State of Brandenburg, Dr. Benjamin Grimm, visited the MediaTech Hub Potsdam at the media location in Babelsberg. He was welcomed by Rotor Film – the largest grading and mixing stage in Europe. In the impressive DEFA 70 cinema, two start-ups from the MediaTech Hub Accelerator and MediaTech Hub Lab also took the opportunity for a short pitch: nxtbase presented its Augmented Reality solutions for the industry and felt its Wearable, which is revolutionizing the audio market.
A guided tour through the largest film studio in Europe and in the Art Department of Studio Babelsberg also illustrated the practical combination of technology and craft. A detour to the volumetric Studio Volucap rounded off the visit. A special project could be directly tried out here using augmented reality: the “Tagesschau 2025”, developed for IFA 2019. The three-dimensional version of the well-known news programme, naturally a sober format that lives on authenticity, showed presenter Linda Zervakis as an authentic digital person.
Dr. Grimm was accompanied by several Babelsberg actors. These included Holger Lehmann (Managing Director, Rotor Film), Dr. Carl L. Woebcken (CEO, Studio Babelsberg), Helge Jürgens (Managing Director, Medienboard Berlin-Brandenburg), Joachim Kosack (Managing Director, UFA), Prof. Dr. Susanne Stürmer (President, Film University Babelsberg KONRAD WOLF), Sven Bliedung (Managing Director, Volucap) and the Managing Directors of the MediaTech Hub Potsdam, Andrea Peters and Peter Effenberg, as well as the Hub Manager, Andrea Wickleder
In a concluding round of talks at UFA, one of the oldest film companies in Europe and market leader as a film and television producer in Germany, the current situation and the effects of the Corona pandemic on companies based here and the location as a whole were also discussed.
More news about the MediaTech Hub Potsdam can be read here.