MEDIATECH

MEDIATECH

MediaTech is any audio- or video related technology and business in a digital world.

Operating in virtual space
Image © BabyGiant Hollyberg

Operating in virtual space

Virtual reality is used to train surgeons in a playful way in working with surgical robots.

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How volumetric film is changing cinema and our viewing habits
Image © Volucap

How volumetric film is changing cinema and our viewing habits

The Volucap has now been an integral part of the studio lot in Potsdam-Babelsberg over the past two years.

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Creative Technologies
Image © Fantasynth/Faulty Agatha

Creative Technologies

What happens when computer science is brought together with art? Studying at the interface of art and technology

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DIGITAL MEDIA TECHNOLOGIES BEYOND ENTERTAINMENT

Media technologies shape both our professional and private everyday lives. Ideally, they support, inform and entertain us. Ideas, experiences and solutions from the entertainment industry, in particular, can inspire completely new approaches in other areas of application.

Intelligent helpers
For example, intelligent assistants are based on the classical technologies of image and speech recognition, but combine these with Big Data and Artificial Intelligence. In addition, AI solutions from the media sector are also relevant outside of the entertainment industry: from intelligent image recognition through the analysis and interpretation of text and speech to generic knowledge databases or search agents.

To better understand growing complexity
Many complex data and facts can be visually prepared via data visualisation in such a way that they are more visible, findable and understandable. Interactive and personalised e-learning (edutainment) also helps to bring complex issues closer to people and demonstrably allows them to learn more sustainably.

DIGITAL MEDIA TECHNOLOGIES BEYOND ENTERTAINMENT

Added value through new realities
The digital world is increasingly becoming part of our reality as well. This Extended Reality (XR) offers a variety of added values and solutions. Virtual walk-in sets have since become just as interesting for a film production as for an industrial company. Virtual Reality (VR) makes it possible to experience and scale an idea, vision or near future, e.g. in the form of prototypes. In Mixed Reality (MR), real and fictitious worlds not only merge in a playful way as in mobile games. It can also invite the future into our home when we virtually test new sofas in our living room. At the same time, humans find their most perfect digital image to date in volumetric cinema.

And our future lies in voice control when the content leaves the screen and we can navigate through “Future Technologies” with our voice alone.

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