MediaTech Hub Innovator
Explore Opportunities & realise Potential for your Business
The Place for innovative Solutions
The MediaTech Hub Innovator offers SMEs an environment for learning and development.
Our goal is to help businesses evolve, by adopting innovation, sharing digital knowledge and upgrading their mindsets for co-creating the future.
Our collaboration with enthusiastic professionals from the field allows us to responsibly respond to our clients’ needs, offering a variety of formats for skill and method transfer between startups,
SMEs, and scientific institutions.
More information about the MediaTech Hub Innovator coming later this year.
Workshops
Monetize your Assets with Cybersecurity Business Models Your Probably Haven’t Thought of Yet!
What do business models in the media industry look like that will survive the AI revolution? What does AI mean for content producers? And how do cybersecurity technologies help to increase revenue?
In this workshop, participants will learn about important applications of cybersecurity technologies in the media sector, discuss innovative security-based business models, and use security building blocks to develop future-proof business models in small teams for given or their own use cases.
Target audience
Content producers (image, video, audio), freelancers, producers
Learning objectives
- Understand impact of AI in relation to content and copyright
- Learn about typical use cases of security technologies for multimedia like digital watermarking, fingerprinting & hashing
- Understand benefits of using such security technologies
- Develop concepts to monetize content and monitor content distribution
No prior registration is required to participate in the workshop. First-Come-First-Served.
This workshop is presented by MediaTech Hub Innovator in cooperation with ATHENE - Digital Hub Cybersecurity.
What does the Future Think? Creative Product Development for IoT (Internet of Things) in Media
Connected smart devices, immersive experiences, targeted user content – the Internet of Things (IoT) is already an integral part of Media.
How can you shape the future with this technology? How can you navigate between extremes and use the emerging opportunities in a way that allows natural growth and empowering user choice?
The Smart Systems Hub together with the MediaTech Hub Potsdam invite you to harvest new ideas and scenarios for the future of the media industry, by leveraging Futures Thinking methodologies, incorporating agile methods, and exploring the integration of IoT (Internet of Things) technologies.
Target Audience
e.g. Producers, Content Creators, Innovators, Startups x Broadcasters
Focus topics
IoT in the Media, Media as a Service, Immersive Experience, Targeted User Content, Monetisation, Transformation
The workshop will be held by Madlen Mollinger and Marina Chkolnikov from Smart Systems Hub and Olympia Tsakiridou from MTH Potsdam.
The Smart Systems Hub is Europe’s largest one-stop shop in the field of Internet of Things (IoT).
MTH Potsdam is Germany’s digital hub dedicated to developing innovative media technology solutions.
No prior registration is required to participate in the workshop. First-Come-First-Served.
This workshop is presented by MediaTech Hub Innovator in cooperation with Smart System Hub.
Online survey
Innovation in your business
To serve the needs of our potential customers in the best possible way, we would like to ask you to participate in our online survey.
Do you have any questions about MTH Innovator?

Funded by BMWK
The MTH Innovator project is supported and funded by the Federal Ministry for Economics Affairs and Climate Action (BMWK) by resolution of the German Federal Parliament.