Pots­dam uni­que­ly com­bi­nes ambi­ti­ons in the field of media tech­no­lo­gy and start-ups, com­pa­nies, uni­ver­si­ties and 
rese­arch institutions 

Media­Tech – Use and 
Expe­ri­ence your Digi­tal Data 

Be it through sound, speech, image or moving image – media tech­no­lo­gies such as vir­tu­al and mixed rea­li­ty, ani­ma­ti­on, strea­ming, volu­metry, voice assi­s­tance and image reco­gni­ti­on play the main role for us – regard­less of ver­ti­cal or industry.

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The Hub – the place of innovation 
for media technologies 

The Media­Tech Hub Pots­dam is the umbrel­la under which we bund­le our com­mu­ni­ty, pro­jects and acti­vi­ties. They are all inter­con­nec­ted and inter­lo­cked – be it in our start­up pro­gram­mes like the MTH Acce­le­ra­tor or the MTH Space as well as our annu­al con­fe­rence. With all our pro­jects, we pur­sue our goal of fur­ther advan­cing the media tech eco­sys­tem and shaping a more effi­ci­ent, inclu­si­ve and crea­ti­ve future.


The Media­Tech Hub Pots­dam is the only digi­tal hub in Ger­ma­ny with a focus on media tech­no­lo­gy. It makes media tech­no­lo­gy inno­va­tions from Pots­dam visi­ble, streng­t­hens entre­pre­neurs­hip and con­nects actors from the net­work and bey­ond (CON­NECT!).


Deve­lo­ping media-tech ide­as and busi­ness models (DEVE­LOP!) is what the MTH Acce­le­ra­tor encou­ra­ges young foun­ders to do. It is the spar­ring part­ner for start-up teams in the ear­ly pha­se. The pro­gram­me was initia­ted by the Has­so Platt­ner Insti­tu­te, the Film Uni­ver­si­ty Babels­berg KON­RAD WOLF and the Uni­ver­si­ty of Potsdam.


In the heart of Babels­berg, the media city, we have crea­ted a space for media tech start-up teams. In the MTH Space, ide­as and inno­va­tions are actual­ly rea­li­sed (DO!).


Media tech­no­lo­gies pave the way for every busi­ness. At the MTH Con­fe­rence, we bring tog­e­ther new ide­as and busi­ness models, inter­na­tio­nal per­spec­ti­ves and ground­brea­king app­li­ca­ti­ons to think ahead tog­e­ther (THINK!).

MTH Insights 

Our Insights offer insights, back­ground infor­ma­ti­on and news from the Hub and on media technologies. 
RAT.HUB | Start­up Pod­cast: Lin­da in con­ver­sa­ti­on with Ellen Heinrichs

RAT.HUB | Start­up Pod­cast: Lin­da in con­ver­sa­ti­on with Ellen Heinrichs

Lin­da about Ellen Hein­richs: She is the foun­der and CEO of the Bonn Insti­tu­te for Jour­na­lism and con­struc­ti­ve dia­log which sup­ports solu­­­ti­ons-ori­en­­­ted jour­na­lism by working with media com­pa­nies and rese­arch insti­tu­tes to ana­ly­ze the impact of con­struc­ti­ve approa­ches. I met Ellen more than a deca­de ago when we both worked for Deut­sche Wel­le. She hel­ped found the […]

Launch of the medien.barometer sur­vey 2022 / 2023

Launch of the medien.barometer sur­vey 2022 / 2023

The medien.barometer 2022⁄23 has star­ted. medi­a­net ber­lin­bran­den­burg e.V. invi­tes all com­pa­nies, their mana­gers and HR staff from Ber­lin and Brandenburg’s media, crea­ti­ve and digi­tal indus­tries to take part in the repre­sen­ta­ti­ve sur­vey. It is about not­hing less than the acu­te shor­ta­ge of skil­led workers and how it can be coun­ter­ac­ted so that the growth potential […]

Retail in the Metaverse

Retail in the Metaverse

What oppor­tu­nities are now avail­ab­le for com­pa­nies A vir­tu­al world that will be con­si­de­red as an addi­tio­nal rea­li­ty to our real world? This digi­tal space cur­r­ent­ly exists as a meta­ver­se on various plat­forms such as Decen­tra­land, The Sand­box or Fort­ni­te. We can gene­ra­te an ava­tar in the three-dimen­­­si­o­­­nal exten­si­on so as to visit vir­tu­al con­certs or […]

The Media­Tech Hub Con­fe­rence 2022

The Media­Tech Hub Con­fe­rence 2022

Sus­taina­bi­li­ty, Cloud Tech­no­lo­gy and „The New Vir­tu­al”  How can we use media tech­no­lo­gies to shape our socie­ty in a sus­tainab­le way? The big ques­ti­on of this year’s Media­Tech Hub Con­fe­rence 2022 hove­r­ed over the panels and work­shops – inter­na­tio­nal media pro­fes­sio­nals and tech enthu­si­asts dis­cus­sed the latest trends and prac­ti­ces in media tech­no­lo­gies – from Web3, […]

Three years UNESCO City of Film Potsdam

Three years UNESCO City of Film Potsdam

Pots­dam cele­bra­tes its third anni­ver­s­a­ry as a UNESCO City of Film this year. The Bran­den­burg capi­tal is the first UNESCO Crea­ti­ve City of Film in Ger­ma­ny. Nowhe­re else in Ger­ma­ny are so many natio­nal and inter­na­tio­nal films made. To mark the occa­si­on, a trai­ler was released by Patrick Wal­lo­ch­ny from the com­pa­ny Ohne Falsch Film GbR – a graduate […]

Review I Visit of the IHK Pots­dam at MTH Space

Review I Visit of the IHK Pots­dam at MTH Space

On 8 Novem­ber, the con­fe­rence Ger­­­man-Polish Future Mar­kets 2022 “The Cri­sis as Oppor­tu­ni­ty: Future Indus­tries in Bila­te­ral Busi­ness” took place in Pots­dam. The con­fe­rence was orga­nis­ed by AHK Poland and the Pots­dam Cham­ber of Indus­try and Com­mer­ce tog­e­ther with the Bran­den­burg Minis­try of Eco­no­mic Affairs, Labour and Ener­gy (MWAE), Wirt­schafts­för­de­rung Land Bran­den­burg GmbH (WFBB), the Embassy […]

Part­ners & Community 

Our net­work con­sists of thought lea­ders, spe­cia­lists and media tech enthu­si­asts. Wit­hin an open and lively com­mu­ni­ty, the inno­va­ti­ve solu­ti­ons, pro­jects and rese­arch results offe­red here are con­stant­ly evol­ving – even bey­ond the media and enter­tain­ment industry. 

Medi­en­in­no­va­ti­ons­zen­trum Babelsberg

Pro­mo­ti­on of inno­va­ti­ve projects 

Uni­ver­si­ty of Potsdam

Lar­gest of the four uni­ver­si­ties in the sta­te of Brandenburg

Invest­ment Bank of the Sta­te of Bran­den­burg (ILB)

Pro­mo­ti­on of public and pri­va­te invest­ment pro­jects in the are­as of eco­no­my, work, infra­st­ruc­tu­re and housing construction

Wirt­schafts­för­de­rung Ber­lin Bran­den­burg (WFBB)

Con­ta­ct per­sons in the sta­te of Bran­den­burg for inves­tors, resi­dent com­pa­nies and tech­no­lo­gy-ori­en­ted start-ups

Stu­dio Babels­berg AG

Metro­po­li­tan Back­lot, Film Stu­di­os and Pro­duc­tion Services


Pro­gram­me creator with solu­ti­ons for digi­tal and mul­ti­me­dia con­tent exploitation

Trans­fer­me­dia Pro­duc­tion Ser­vices GmbH

one-stop-agen­cy for con­nec­ting sto­ry­tel­ling and technology

Federal Minis­try for Eco­no­mic Affairs and Cli­ma­te Action (BMWK)

Government insti­tu­ti­on

de:hub digi­tal ecosystems

With the Digi­tal Hub Initia­ti­ve, the Federal Minis­try for Eco­no­mic Affairs and Cli­ma­te Action pro­mo­tes digi­tal inno­va­ti­on in Germany

The Minis­try for Eco­no­mic Affairs, Labour and Ener­gy Brandenburg

Government insti­tu­ti­on


Bit­kom e. V. is the indus­try asso­cia­ti­on of the Ger­man infor­ma­ti­on and telecom­mu­ni­ca­ti­ons sector

Bun­des­ver­band Deut­sche Star­tups e.V.

The Bun­des­ver­band Deut­sche Star­tups e.V. is an asso­cia­ti­on repre­sen­ting the inte­rests of the Ger­man start-up industry


Uni­ver­si­ty Cent­re of Excel­lence for IT Sys­tems Engi­nee­ring, Data Engi­nee­ring and Digi­tal Health in Potsdam

Medi­en­board Ber­­lin-Bran­­den­­burg GmbH

Film & New Media Promotion

medi­a­net ber­lin­bran­den­burg e.V.

Regio­nal Net­work of the Media and Digi­tal Indus­tries Berlin-Brandenburg

SRH Ber­lin Uni­ver­si­ty of App­lied Sciences

Pri­va­te, sta­te-reco­gnis­ed uni­ver­si­ty of app­lied sci­en­ces foun­ded in 2002 in Berlin