What do busi­ness models in the media indus­try look like that will sur­vi­ve the AI revo­lu­ti­on? What does AI mean for con­tent pro­du­cers? And how do cyber­se­cu­ri­ty tech­no­lo­gies help to increase revenue?

In this work­shop, par­ti­ci­pan­ts will learn about important appli­ca­ti­ons of cyber­se­cu­ri­ty tech­no­lo­gies in the media sec­tor, dis­cuss inno­va­ti­ve secu­ri­­ty-based busi­ness models, and use secu­ri­ty buil­ding blocks to deve­lop future-pro­of busi­ness models in small teams for given or their own use cases.

Tar­get audience
Con­tent pro­du­cers (image, video, audio), free­lan­cers, producers

Lear­ning objectives

• Under­stand impact of AI in rela­ti­on to con­tent and copyright
• Learn about typi­cal use cases of secu­ri­ty tech­no­lo­gies for mul­ti­me­dia like digi­tal water­mar­king, fin­ger­prin­ting & hashing
• Under­stand bene­fits of using such secu­ri­ty technologies
• Deve­lop con­cepts to mone­ti­ze con­tent and moni­tor con­tent distribution

No pri­or regis­tra­ti­on is requi­red to par­ti­ci­pa­te in the work­shop. First-Come-First-Served.

This work­shop is pre­sen­ted by Media­Tech Hub Inno­va­tor in coope­ra­ti­on with ATHE­NE - Digi­tal Hub Cyber­se­cu­ri­ty.

Con­nec­ted smart devices, immersi­ve expe­ri­en­ces, tar­ge­ted user con­tent – the Inter­net of Things (IoT) is alre­a­dy an inte­gral part of Media.

How can you shape the future with this tech­no­lo­gy? How can you navi­ga­te bet­ween extre­mes and use the emer­ging oppor­tu­ni­ties in a way that allows natu­ral growth and empowe­ring user choice?

The Smart Sys­tems Hub tog­e­ther with the Media­Tech Hub Pots­dam invi­te you to har­ve­st new ide­as and sce­na­ri­os for the future of the media indus­try, by lever­aging Futures Thin­king metho­do­lo­gies, incor­po­ra­ting agi­le methods, and explo­ring the inte­gra­ti­on of IoT (Inter­net of Things) technologies.

Tar­get Audience
e.g. Pro­du­cers, Con­tent Crea­tors, Inno­va­tors, Start­ups x Broadcasters

Focus topics
IoT in the Media, Media as a Ser­vice, Immersi­ve Expe­ri­ence, Tar­ge­ted User Con­tent, Mone­ti­sa­ti­on, Transformation

The work­shop will be held by Mad­len Mol­lin­ger and Mari­na Chkol­ni­kov from Smart Sys­tems Hub and Olym­pia Tsa­ki­ri­dou from MTH Potsdam.

The Smart Sys­tems Hub is Europe’s lar­gest one-stop shop in the field of Inter­net of Things (IoT).

MTH Pots­dam is Germany’s digi­tal hub dedi­ca­ted to deve­lo­ping inno­va­ti­ve media tech­no­lo­gy solutions.

No pri­or regis­tra­ti­on is requi­red to par­ti­ci­pa­te in the work­shop. First-Come-First-Served.

This work­shop is pre­sen­ted by Media­Tech Hub Inno­va­tor in coope­ra­ti­on with Smart Sys­tem Hub.