MTH Unboxing: VYVYT

The MTH Unboxing is a month­ly for­mat. One start­up from the port­fo­lio of the Media­Tech Hub Acce­le­ra­tor will be pre­sen­ted in each issue. This time, you will learn more about the start­up VYVYT.

Places whe­re peo­p­le can mourn and com­me­mo­ra­te the loss of a loved one are as varied and indi­vi­du­al as how peo­p­le deal with death its­elf. Some peo­p­le visit the gra­ve­si­te regu­lar­ly to get in touch with the per­son who died, and some visit places that have a very spe­cial con­nec­tion to that per­son. Others have a framed pho­to in a very spe­cial place in their home. 

But the­se places do not always have to be purely phy­si­cal. It is now also pos­si­ble to crea­te vir­tu­al memo­ri­al spaces in the con­text of mour­ning. This is what VYVYT offers. Ori­gi­nal­ly, the start­up was foun­ded at the Film Uni­ver­si­ty Babels­berg KON­RAD WOLF by Lil­li Ber­ger under a dif­fe­rent name, far­vel, and with a dif­fe­rent foun­ding team. The team par­ti­ci­pa­ted in in the Media­Tech Hub Acce­le­ra­tor pro­gram, but soon after that, Anton Kurt Krau­se and Gre­gor Teg­gatz joi­n­ed as new co-foun­ders and the name chan­ged to VYVYT. Tog­e­ther, they have made it their mis­si­on to con­tri­bu­te to sus­tainable grief reco­very in the 21st cen­tu­ry. Lil­li Ber­ger and Anton Kurt Krau­se told us more about this in the cur­rent issue of MTH Unboxing.

MTH Acce­le­ra­tor: What did you do befo­re VYVYT?

VYVYT: Lil­li was a fun­e­ral direc­tor and had been working with her pre­vious team sin­ce 2020 on deve­lo­ping a con­cept cal­led “far­vel” for the first vir­tu­al 3D room of remem­brance. Anton is a theat­re direc­tor and soft­ware deve­lo­per. He has been trans­fe­ring per­for­man­ces to vir­tu­al 3D stages sin­ce 2020 so that scree­nings can be expe­ri­en­ced wit­hout any restrictions. 

MTH Acce­le­ra­tor: How did VYVYT come about?

VYVYT: The pos­si­bi­li­ty of visi­ting a vir­tu­al room of remem­brance simu­la­ting an encoun­ter in a phy­si­cal space hadn’t exis­ted until now. This means that ritu­als have to be new­ly developed. 

MTH Acce­le­ra­tor: What is VYVYT?

VYVYT: The name VYVYT comes from “vivit”, the Latin for “he|she|es lives on”. We crea­te vir­tu­al places that are acces­si­ble to mour­ners from any­whe­re. This is a place whe­re memo­ries can be shared and the decea­sed seen from new angles and thus able to live on.

Vir­tu­al Room of Remem­berance | Image Cre­dit: VYVYT

MTH Acce­le­ra­tor: What added value do you think vir­tu­al res­t­ing places and memo­ri­als can offer?

VYVYT: We make fare­well cere­mo­nies pos­si­ble any­whe­re and any­ti­me. Using 3D ren­de­ring and 3D audio, 3D spaces can crea­te a sen­se of clo­sen­ess and com­mu­ni­ty that goes bey­ond other digi­tal means. This enables us to remem­ber the expe­ri­ence in a dif­fe­rent way from in 2D envi­ron­ments like video calls. 

MTH Acce­le­ra­tor: Are the­re any typi­cal initi­al reac­tions when you tell peo­p­le about your work at VYVYT? And if so, what do they tend to be like? 

VYVYT: It’s still true that we don’t like tal­king about death. When we talk about our pro­ject, the other per­son is initi­al­ly irri­ta­ted. But we often encoun­ter the need for peo­p­le to talk about their own per­so­nal los­ses. I think it’s nice to be able to give death and mour­ning a space in ever­y­day life. 

MTH Acce­le­ra­tor: What is your mission?

VYVYT: A lar­ge wave of death and mour­ning will come rol­ling towards us over the next 20 years becau­se of the baby boo­mer gene­ra­ti­on. As the mil­len­ni­als, we will regu­lar­ly then be the ones taking care of the fun­e­rals. A gene­ra­ti­on that has grown up with the inter­net. By crea­ting spaces for mour­ning that are acces­si­ble at all times and in kee­ping with the occa­si­on, we are able to faci­li­ta­te sus­tainable bere­a­ve­ment in the 21st century. 

MTH Acce­le­ra­tor: And last but not least: why did you set the com­pa­ny up in Potsdam?

VYVYT: We are bene­fit­ting a lot as a young start-up from the pro­xi­mi­ty to the Media Tech Hub Pots­dam and the start-up ser­vice of the Film Uni­ver­si­ty Babels­berg. The loca­ti­on pro­vi­des us with valuable cont­acts to tech start-ups in the field of film based in Babels­berg as well as to spe­cia­lists sup­port­ing us on ques­ti­ons about laun­ching the com­pa­ny, and to a net­work in the field of media tech and innovation. 

VYVYT Foun­ding Team - Anton Kurt Krau­se (l.), Lil­li Ber­ger (m.), Gre­gor Teg­gatz (r.) | Pho­to Cre­dit: VYVYT