MTH Unboxing: 2Sync

The MTH Unboxing is a month­ly for­mat. One start­up from the port­fo­lio of the Media­Tech Hub Acce­le­ra­tor will be pre­sen­ted in each issue. This time, you will learn more about the media­tech start­up 2Sync.

Vir­tu­al Rea­li­ty, Aug­men­ted Rea­li­ty, Mixed Rea­li­ty and Exten­ded Rea­li­ty - at least one of the­se buz­zwords is always men­tio­ned when it comes to inno­va­ti­ve digi­tal media tech­no­lo­gies. The­re are many exci­ting appli­ca­ti­ons that blur the boun­da­ries bet­ween the “real rea­li­ty” and the “vir­tu­al rea­li­ty”: in gam­ing, edu­ca­ti­on, medi­ci­ne, or the meta­ver­se, to name just a few examp­les. At the same time, this kind of tech­no­lo­gy offers the pos­si­bi­li­ty to pro­vi­de solu­ti­ons for real-world problems. 

The Pots­dam-based start­up 2Sync is ful­ly com­mit­ted to Mixed Rea­li­ty. With its soft­ware plat­form, it is pos­si­ble to inte­gra­te phy­si­cal objects into a vir­tu­al space. In the cur­rent issue of MTH Unboxing, the two foun­ders Juli­an Zie­te­mann and Moritz Loos tell us more about what 2Sync actual­ly is, how the com­pa­ny came to life, and why Pots­dam is the per­fect loca­ti­on for them. 

MTH Acce­le­ra­tor: What did you do befo­re 2Sync?

2Sync: 2Sync came out of a rese­arch pro­ject at the Has­so Platt­ner Insti­tu­te. We were still stu­dents at the time, with this then lea­ding to 2Sync being set up in 2019. Moritz had also work­ed as XR soft­ware deve­lo­per in the auto­mo­ti­ve indus­try and Juli­an as an IT manage­ment consultant. 

MTH Acce­le­ra­tor: How did 2Sync come into being?

2Sync: Moritz had kept on working with lots of enthu­si­asm on fine-tuning the soft­ware plat­form behind 2Sync after the rese­arch pro­ject was com­ple­te. We then met at an event of the Has­so Platt­ner Insti­tu­te. It was short­ly after­wards that­Ju­li­an tried out some mixed rea­li­ty appli­ca­ti­ons based on our soft­ware plat­form and not long then befo­re we deci­ded to col­la­bo­ra­te on pro­fes­sio­na­li­sing the pro­ject and set up 2Sync. 

MTH Acce­le­ra­tor: What is 2Sync?

2Sync: The 2Sync soft­ware plat­form enables deve­lo­pers to deli­ver appli­ca­ti­ons that syn­chro­ni­se real and vir­tu­al worlds with one ano­ther - in other words, deve­lop mixed rea­li­ty appli­ca­ti­ons. Our tools faci­li­ta­te the regis­tra­ti­on of phy­si­cal objects, the descrip­ti­on of vir­tu­al objects in real envi­ron­ments with a varie­ty of pro­per­ties & rela­ti­onships, and the ulti­ma­te pro­ce­du­ral gene­ra­ti­on of vir­tu­al infor­ma­ti­on or enti­re worlds “on top” of the real envi­ron­ment. Like a vir­tu­al skin which is then over­laid on reality. 

MTH Acce­le­ra­tor: What is your mission?

2Sync: The world of Mixed Rea­li­ty appli­ca­ti­ons is still very new and only defi­ned in vague terms in some parts - becau­se solu­ti­ons like ours haven’t exis­ted until now. We want to chan­ge that by giving more deve­lo­pers and com­pa­nies the oppor­tu­ni­ty to pro­vi­de such appli­ca­ti­ons and thus crea­te real added value in various fields. Whe­ther it’s for end cus­to­mers in the field of enter­tain­ment, or with a focus on com­pa­nies in the field of trai­ning, sales, events, and col­la­bo­ra­ti­on, etc. 

MTH Acce­le­ra­tor: Why Mixed Reality?

2Sync: In our opi­ni­on, Mixed Rea­li­ty com­bi­nes the best of Vir­tu­al Rea­li­ty and Aug­men­ted Rea­li­ty and has an enorm­ous poten­ti­al for the future. At the same time, it is a rela­tively new and rapidly deve­lo­ping tech­no­lo­gy that allows us to think crea­tively and enthu­si­a­sti­cal­ly about new solu­ti­ons and approa­ches that have never been thought of befo­re and could gene­ra­te unpre­ce­den­ted bene­fits for users and companies. 

MTH Acce­le­ra­tor: Why found a com­pa­ny in Potsdam?

2Sync: First­ly, we love the city. And second­ly, we have got the ide­al envi­ron­ment here: we have two very good rese­arch insti­tu­ti­ons in the Has­so Platt­ner Insti­tu­te and the Uni­ver­si­ty of Pots­dam. The HPI School of Entre­pre­neur­ship and Pots­dam Trans­fer are two excel­lent places to obtain advice ahead of laun­ching a start-up and being sup­port­ed in the peri­od bet­ween a rese­arch pro­ject and the start-up. And the Media­tech Hub Pots­dam also pro­vi­des us with access to the de:hub which is in exact­ly the same spe­cia­list field as 2Sync and is sup­port­ing us in the initi­al phase.