MTH Unboxing: St. Audio

In the ever-gro­wing world of pod­cas­ting, con­tent crea­tors are con­stant­ly loo­king for ways to reach and enga­ge their audi­ence. This is whe­re St​.Audio comes in, a plat­form that helps pod­cas­ters to expand their reach.

The start-up par­ti­ci­pa­ted in the Media Foun­ders Pro­gram, a fun­ding pro­gram of the Media Inno­va­ti­on Cen­ter Babels­berg (MIZ) in coope­ra­ti­on with the Media­Tech Hub Acce­le­ra­tor. In the first pha­se of the Media Foun­ders Pro­gram, the team from MIZ Babels­berg was pri­ma­ri­ly fun­ded to deve­lop its own pro­to­ty­pe. Für die zwei­te Pha­se des För­der­pro­gramms wur­de das Start-up in das Pro­gramm des MTH Acce­le­ra­tors aufgenommen.

David Streit, Foun­der of St. Audio, talks about this, as well as the ori­g­ins, foun­da­ti­on and visi­on of the plat­form, in the cur­rent issue of MTH Unboxing.

MTH Acce­le­ra­tor: Who are you and what did you do befo­re set­ting up St. Audio?

David Streit:Hey, I’m David Streit and the foun­der of St. Audio, the AI gui­de to pod­cast growth. I had pre­vious­ly estab­lished a recom­men­da­ti­on plat­form cal­led Shelfd for the Ger­man media­the­ques (hop­eful­ly with cura­ted pod­cast tips in the future).

MTH Acce­le­ra­tor: What is St. Audio?

David Streit: At St. Audio, we help pod­cas­ters grow through inspi­ra­ti­on, gui­dance and trai­ning. The St. Audio Stu­dio is the lar­gest coll­ec­tion of methods for buil­ding pod­cast reach and the first oppor­tu­ni­ty to track your own growth jour­ney - inclu­ding AI gui­dance on what is most wort­hwhile at this par­ti­cu­lar moment.

MTH Acce­le­ra­tor: What made you deci­de to found St. Audio?

David Streit: The first ver­si­on of St. Audio was a coll­ec­tion of growth hacks for our own pod­cast in a notes file which we kept on expan­ding. It had then grown to over 150 ide­as and we rea­li­sed that such a wealth of know­ledge was quite unique.

MTH Acce­le­ra­tor: And why did you focus on pod­casts? What con­nec­tion do you have with this medium?

David Streit: A good pod­cast makes my world that litt­le bit big­ger. I love edu­ca­ting mys­elf about it and dis­co­ve­ring new per­spec­ti­ves! But working, in par­ti­cu­lar, with the peo­p­le behind pod­casts is the reason why I’d like to keep pushing this medi­um even fur­ther. You’ll hard­ly find anyo­ne else more passionate.

MTH Acce­le­ra­tor: You were sup­port­ed by MIZ Babels­berg as part of the Media Foun­ders Pro­gram­me and then accept­ed into the MTH Acce­le­ra­tor pro­gram­me: how has the Media Foun­ders Pro­gram­me alre­a­dy sup­port­ed you?

David Streit: The Media Foun­ders Pro­gram­me enab­led us initi­al­ly to deve­lop the tech­ni­cal pro­to­ty­pe of the St. Audio Stu­dio at MIZ, and the MTH Acce­le­ra­tor then gave us the oppor­tu­ni­ty to con­ti­nue working on our busi­ness model. This meant that we could crea­te a port­fo­lio of work­shops, trai­ning pro­gram­mes and ser­vices in addi­ti­on to the web app, that we are using in the pro­cess of the implementation.

MTH Acce­le­ra­tor: What is the mis­si­on of St. Audio?

David Streit: We want to help pod­cas­ters achie­ve more reach so that they can reach even more peo­p­le with their sto­ries, rese­arch and thoughts. . They have alre­a­dy had to teach them­sel­ves ever­y­thing about pro­duc­tion and editing - they can now at least get sup­port in the are­as of dis­tri­bu­ti­on and marketing.