Jay has laun­ched a pilot pro­ject for in-stream shopping

Strea­ming pro­vi­ders are always on the loo­kout for new busi­ness models. The Pots­dam-based com­pa­ny trans­fer­me­dia Pro­duc­tion Ser­vices offers an inno­va­ti­ve solu­ti­on with Jay: In-Stream Shop­ping. Based on meta­da­ta, users are sug­gested out­fits that match the respec­ti­ve sce­ne, which they can store direct­ly. It is no lon­ger neces­sa­ry to pick up a second device to do this. The requi­red infor­ma­ti­on can be con­ve­ni­ent­ly dis­play­ed on the screen. It is also pos­si­ble to call up sce­ne-spe­ci­fic infor­ma­ti­on about the cast and music. 

On Mon­day, March 11, 2024, a pilot pro­ject was laun­ched in col­la­bo­ra­ti­on with the strea­ming ser­vice RTL+, the pro­duc­tion com­pa­ny UFA Seri­al Dra­ma and Zalan­do. Fans of the long-run­ning series Good Times, Bad Times now have the oppor­tu­ni­ty to try out the inter­ac­ti­ve offer via the RTL+ iOS apps and store for their favo­ri­te fashion products.

About Jay

The Jay meta­da­ta tech­no­lo­gy was laun­ched by trans­fer­me­dia. Jay offers film and series pro­duc­tions and dis­tri­bu­tors an auto­ma­ted solu­ti­on for recor­ding and pro­vi­ding meta­da­ta. All data, from cast to music to out­fits, can then be stored and lin­ked on a sce­ne-by-sce­ne basis. 

More infor­ma­ti­on about Jay can be found in our blog.

Image Cre­dit: Bea­te Waetzel